An innovative marketing and brand ecosystem designed to enhance digital capabilities, improve efficiencies and boost lead generation has been launched by the LJ Hooker Group, coinciding with what is expected to be a bumper spring selling season.
Australia’s most iconic real estate brand has rolled out eight exciting new tools, under the name Acceler8, which allows sales agents and property managers across Australia and New Zealand to automate marketing and social media strategies with just a few clicks of a button.
LJ Hooker General Manager, Marketing Stephan Gervois said the network has partnered with best-in-class providers, such as Canva, RealHub, Properti and HubSpot, to provide cutting-edge resources and utilise the latest marketing technologies.
“We are not just giving our house of brands a new lick of paint, we are resetting them by transforming the Group’s digital marketing capabilities,” he said.
“Our offices were creating over 170,000 unique social media assets, so we’ve now introduced a Canva enterprise solution. This streamlined design platform provides a one-stop shop with expertly designed branded templates for all our offices. It also integrates seamlessly with our new Social Hub on Properti, which features automated scheduling, and listing automation from CRM data.
“It means when you join the LJ Hooker Group, everything you need is readily available. This approach enhances efficiency, delivers significant savings through corporate-negotiated rates, and keeps our businesses top-of-mind for customers through effective digital marketing.”
The Acceler8 hub was officially launched at LJ Hooker Group’s Pinnacle 2024 conference in Auckland. The flagship event provides an opportunity to exchange insights, celebrate achievements and connect with peers across the network.
Head of Network Australia Chris Keating anticipates the transformed digital tools will increase lead generation by providing everyone access to a range of new creatives and content to maximise exposure.
“Importantly, Acceler8 will deliver consistency across the brands, and it means instead of every office doing their own thing, everyone will be able to communicate the same message across the board,” he said.
“Our providers have been carefully selected to help agents automate all their marketing tasks from creative design, operational material, listing proposals and all promotions including print, socials and videos; even merchandise.”
The new digital hub consists of eight key areas, with more to be added in the future. These are currently:
- Brand Hub powered by Canva
- Social Hub powered by Properti
- Print Hub powered by Realhub
- Digital Hub powered by HubSpot
- Google My Reviews Hub powered by Digital Mass
- Merch Shop/Hub powered by POD
- Content Hub – brand content and design support
- Automation Hub – lead management and listing proposal automation
LJ Hooker Group offices already using the new suite of tools are reporting it takes only 20 minutes to upload assets for all agents; signifcantly faster than the previous systems, which required these to be created individually.
Eddie Toubia, Marketing and PR Manager for LJ Hooker Belmont, has been impressed with the new digital offering, saying it will free up valuable time so his offices can focus on growing their businesses.
“The wonderful thing is that it puts every office on the same page," Eddie said. "Whether it is a small country office or a big city corporate agency, everyone will be on the same playing field, enabling us as a brand to deliver the same sharp, consistent message.
“There will be no-one using outdated templates or offices creating their own marketing, which looks untidy. Agents and property managers are time-poor and often don’t stay up-to-date with the technology, so to have a system in place where head office is creating effective deliverables with a user-friendly scheduling system is a win-win situation for everyone.”
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