The LJ Hooker Group today announced its partnership with Propps as it continues to integrate market-leading technology into its offices to support their efficiency and competitive edge.
The partnership sees the LJ Hooker Group invest in Propps, a new digital offer management system, on behalf of its LJ Hooker network and Atlas by LJ Hooker offices around the country.
The deal follows a rigorous search by the LJ Hooker Group for the category’s stand-out provider, so its agents can allow buyers to submit offers digitally and then centrally manage those to create a competitive negotiation process.
Christine Mikhael, CEO for the LJ Hooker Group said they are constantly assessing emerging technology and identifying what is best-in-class to integrate into the LJ Hooker Group platform that powers its offices and their teams.
“There are over 700 proptech companies in Australia constantly prospecting agencies. This can be distracting, taking dollar productive time away from principals and agents,” she said.
“We focus on assessing what our offices need to operate efficiently and effectively, what will provide a competitive advantage in the market and what creates a better customer experience.
“Our Propps partnership is another example of this. Our agents can focus their time on building relationships because their admin tasks are drastically reduced, and they have the comfort of knowing the buying and selling experience for their customers is simple, streamlined and secure.
“Propps streamlines the process of making an offer for buyers, and enables the LJ Hooker network to provide a superior, consistent customer experience for buyers and vendors”
Propps CEO and founder Daniel Bignold said over $10 billion in buyer offers had been made through the Propps platform.
“The new partnership with the LJ Hooker Group is one of the most important milestones of our rapid growth,” he said.
“Everyone knows the LJ Hooker brand, and, through partnerships like this, we’re accelerating our expansion to help provide value in the industry.
“To count a high-profile, instantly recognisable and top-quality network like LJ Hooker as a partner is a huge win for Propps as we continue the rollout of our simple and smart digital tools.”
