LJ Hooker today announced its new partnership with Netball Australia, the national body of one of Australia’s most beloved sports.
The three-year deal sees LJ Hooker become the exclusive real estate partner for Netball Australia, Suncorp Super Netball and the Origin Australian Diamonds.
James Boulton, General Manager of Marketing for the LJ Hooker Group, said the partnership will deliver mass brand exposure for LJ Hooker with netball reaching an engaged fanbase of 7.9 million and an additional area reach of more than 499,000 people.
"A large percentage of the Netball Australia audience consists of household decision makers, which aligns closely with our offices’ target market.
"This partnership will allow us to leverage a contemporary approach for our offices by looking at high-growth opportunities that will deliver exceptional outcomes.
"Research shows netball fans are 3.5x more likely to sell their home in the next 12 months and 2.6x more likely to purchase a home in the same time frame, compared to the national average*.
"It’s just one of the ways we’re ensuring that the LJ Hooker brand remains modern and relevant to current and future customers.
"It will also unite our network and bring together all the sports-mad families that make up the LJ Hooker network, no matter what Netball Australia team they barrack for."
"We are excited to welcome LJ Hooker as a new partner of the Netball Australia brand, Suncorp Super Netball and Origin Australian Diamonds," Kelly Ryan, CEO of Netball Australia, said.
"This partnership is a wonderful addition for our sport, and it is great to see such an iconic national brand invest in netball."
*Nielsen Sport, Sport Index Report 2020
